Frequently Asked Questions!
Many forms of advertising are discarded by 40-60 percent. Flyers, brochures, business cards, mailers, etc. are simply thrown away because a vast majority of people do not take the time to read or even look at it. If you have a wrapped vehicle sitting at a stop light there is potentially 10-50 people that will see your vehicle. If you hit 10 stop lights a day thats up to 500 people. Research studies by organizations like the Traffic Audit Bureau show that 96 percent of people in the U.S. travel in some sort of vehicle every day, increasing the likelihood that more people will see your advertisement. This can potentially mean millions of impressions each year from a single auto wrap. Vehicle wraps can last for up to 5 years, longer than most billboards, magazine ads, television ads, radio ads. This gives your campaign a much longer life span and you reach more people.
There are several different types of vehicle wraps.
- A full wrap is complete coverage of the vehicles paint and sometimes windows.
- A partial wrap can be anything less than a full wrap. From an accent stripe down the side or hood to a 50 percent coverage wrap.
- Window graphics using see thru perforated vinyl are a great inexpensive way to advertise on your vehicle.
- Cut vinyl is usually solid colored vinyl that is simply cut out and applied to the surface of your vehicle. Letters, single, two, or three color logos, phone numbers, website addresses etc.
- Why choose a vehicle wrap over other forms of advertising?
- There is no better way to reach as big of an audience than a vehicle wrap. It is mobile, so it can go anywhere the road can take you. It can have an excellent life span. Not everyone reads the paper or listens to the radio or even watch TV but almost everyone has to ride or drive down the road.
- It is a new paint job – but it is not permanent and it protects the original paint from just about everything, dirt, rain, small pebbles, chat, and all kinds of road debris.
- You get more impressions per dollar than other advertising methods such as TV, Radio.
- Your companies identity is Exclusive. Your not having to share ad space with anyone.
- You can advertise anywhere you can drive.
- Its more valuable to have your vehicle on the road as much as possible.
- Creating a wrap. Design, proofing, production, installation
The warranty of wrap is provided by the service bureau or dealer you purchased the wrap from, most warranties are 3 to 5 years but only if they do the installation or the hired installer is PDAA certified and honors his or her own warranty. And this of course depends on your order requirements. For instance you can order your wrap on materials that have a certain life expectancy: 6 months to 5 years, usually the more expensive the vinyl the longer the life.
- There are several aspects and processes involved with making a vehicle wrap and each of the processes are billed.
- The square footage of the materials used. This is the vinyl, the over laminate and ink.
- Design time is usually between 8 to 16 hours for most wraps, the more intricate and complex the design the more it will cost. Unless you already have a design.
- The production time.
- The installation. The more complex the vehicle the more the installation will cost, and naturally the larger the vehicle the more it will cost.
- You can expect to pay between $2,000 to $5,000 for a complete vehicle wrap.
- Smaller graphics like the side or hood partial and window graphics should only cost between $200 to $600 but can be more depending on the complexity of the design and install.
- There are a few other things that can affect the bottom line. Rush jobs usually get a pretty good markup because the producer will have to push other jobs out of the way or put them on hold to get yours done. Printed proofs also assess additional fees.
- If you have multiple vehicles or a fleet of vehicles you will probably get a price break on the square footage price.
It is always a good idea to do your research about who you want to do your wraps. Make sure they do a good job. Ask to see examples of their work. Pictures are good but to see an example in person is priceless. Only then will you be able to see the quality of installation and attention to detail they put forth in their jobs. The warranty they offer will also tell you a little about the quality of work they perform.